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Beauty podcast hosted by journalists and beauty experts Jessica Matlin and Jennifer G. Sullivan

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FAT MASCARA

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How Dianna Cohen Turned A Hair Obsession Into Crown Affair

March 7, 2025 Fat Mascara

Crown Affair’s hair products are in the bathrooms (and kits) of so many people who love and work in the beauty industry. How did that happen? Founder Dianna Cohen is here to explain. She shares lessons she learned working on some of the hottest “millennial” brands of the 2010s (Into The Gloss, Away, Outdoor Voices, Harry’s); why marketing isn’t the most important part of building a brand; the difference between hair *care* and hair styling; and why she thinks clips, scrunchies, and combs should be as elegant looking as your other accessories.   

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Dianna Cohen - her instagram
Crown Affair
Sarah Brown - her instagram
Emily Weiss - founder of Glossier
Glossier
Into the Gloss
Levitate
Valentino
Tamara Mellon
DS & Durga
Away
Violet Grey
Goop
Moda Operandi
Rahua
Playa
Mason Pearson | Popular Bristle & Nylon Mixture Hair Brush
Mark Townsend - hairstylist
Oribe
Ouai
Virtue
Ara Katz - Co-Founder of Seed
Seed
Carisa Janes - Founder and CEO of Hourglass
Hourglass
Vicky Tsai - Founder of Tatcha
Tatcha
Crown Affair | The Hair Clips
J. Crew Small Tortoise Claw Hair Clip
Crown Affair | The Hair Towel
Crown Affair | The Volumizing Shampoo
Crown Affair | The Dry Shampoo
Crown Affair | The Leave-In Conditioner
Crown Affair | The Texturizing Air Dry Mousse
Crown Affair | The Finishing Gel
Oribe | Dry Texturizing Spray
Patrick Ta | Major Beauty Headlines Double Take Crème & Powder Blush
Westman Atelier | Liquid Blender Brush
Saie | GlossyBounce High-Shine Hydrating Lip Gloss Oil
U Beauty
Biolage | Hydrasource Deep Treatment Multi-Use Hair Mask

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← Ep. 569: Pat McGrath 2.0, What Greenpoint Smells Like & The Week’s Beauty NewsEp. 568: Makeup-Skincare Hybrids, Aromatherapy At Work & The Week’s Beauty News →

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