Walmart’s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that’s all under $5. We discuss trend-spotting; Walmart’s multigenerational beauty shoppers; the retailer’s newest prestige offerings; which celebrity lines customers are loving; and more—like how Walmart can work to unlock sustainability at scale.
Below you’ll find a list of some of the people, topics, and products mentioned in this episode. If you have any questions (or just want to say hi), reach out to us on Instagram or via email (info@fatmascara.com). And please email us voice memos of your beauty questions and Raise A Wand favorites so we can share them on the show. You can also leave us a voicemail to be featured on a future podcast (our phone number in the U.S. is at 646-481-8182).
Creighton Kiper
Walmart
Relove by Revolution
Bubble skincare
Aussie
Olive and June
Mighty Patch Original From Hero Cosmetics
Inkbox
Cerave
itk skincare
The Hair Lab
Viral products/brands:
L'oreal Paris Telescopic Mascara
Maybelline Lash Sensational Sky High Mascara
Chlorophyll water
Af94 - Halsey’s beauty brand
Fenty beauty
Celebrities with pull/trust:
Rihanna
Kylie Jenner
Halsey
LOVED01 - John Legend’s skincare line
Walmart Clean Beauty
Beauty Glow-Up Event (deals thru 4/30)
L.A. Colors Eyelashes Dramatilash Dazzling
Cerave Foaming Facial Cleanser
Peach Slices Acne Spot Dots
Ouai Scalp Serum
Olay Regenerist Micro-Sculpting Cream Face Moisturizer with Hyaluronic Acid & Niacinamide
Justin Bieber
M&Ms and gummy bears
Through the Fire - Chaka Khan
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